customer-led
Churn Is Optional: Why We're Returning to a Market Square Economy
Some companies keep 9 of 10 customers every year. AI is pushing everyone back to the market square, and companies stuck in the middle will get squeezed.
product-management
churn
The 8 Best Books on Reducing Churn in 2026 (Ranked for B2B Teams)
Most churn books fix customer success. The best ones fix what you build. 8 retention books ranked for B2B teams, with honest drawbacks.
customer-led-development
The Day 1 Gut Check: How Customer-Led Development Starts Tomorrow
You don't need a transformation project to get closer to customers. You need ten churned names, two hours, and one uncomfortable phone call.
customer-led-development
What to Keep, What to Kill: Why Customer-Led Is a Layer, Not a Revolution
You don't have to burn down PLG, sales, or Agile to go customer-led. You replace exactly one thing, and kill four habits. Here's which.
learning-loops
Learning Loops: Why Customer Insight Should Compound, Not Evaporate
A 5-day loop runs 73 times a year. An 8-month loop runs 1.5. Why learning speed, not feature count, is the advantage rivals can't copy.
product-management
The APM Path: Why the Best New PMs Learn to Shut Up First
Most APMs fail the same way: they fall in love with solutions before they understand customers. Here's the customer-led path that avoids it.
product-ops
Product Ops: The Role That Keeps Customer-Led Companies From Breaking at 3 PMs
Most teams think Product Ops is admin or project management. It's the role that keeps customer truth flowing, and the reason it breaks without one.
product-management
The Customer Obsession Test: How to Spot a PM Who Actually Talks to Customers
Every PM candidate claims customer obsession. One interview question separates the ones who practice it from the ones who just say it.
product-management
The Two Types of PMs: How AI Split the Product Manager Role in Half
The generalist PM is gone. AI split the job into two roles with different outputs and different metrics. Here's which one you are, and which one you need.
product-management
You Get What You Measure: The Four Metrics That Kill the Feature Factory
80% of features are rarely or never used. The problem isn't your team, it's your metrics. Here are the four that matter, and what Costco gets right.
customer-led-development
The Names Test: How to Know If Customer-Led Development Is Actually for You
Customer-led isn't for everyone. One question tells you if it's for you: when you commit to a feature, can you name the customers who asked for it?
churn
Churn Is a Choice: Why the Only Acceptable Churn Is Death, Divorce, or Dissolution
We treated churn as weather because building was expensive. AI removed that excuse. Here's the math, and the only three reasons a customer should leave.