pricing
Charm Pricing: Why the Last Digit Is Positioning, Not Math
Everyone knows the $9.99 trick. Everyone still falls for it. Here's why the last digit of your price is a positioning decision, not a math one.
pricing
Everyone knows the $9.99 trick. Everyone still falls for it. Here's why the last digit of your price is a positioning decision, not a math one.
product theory
The more useful something is, the harder we scrutinize its price. Why we under-invest in essentials, over-invest in indulgences, and how great products flip the switch.