customer-led growth
Customer-Led Growth: Why the CAC Treadmill Is Optional
Dropbox paid up to $388 to acquire a $99 customer, then let its users do the selling. Here's why growth should run through champions, not strangers.
customer-led-development
customer-led development
The Sprint That Ends With the Customer: Why Merged Code Isn't Done
Your sprint ends when code merges, and that's the problem. Sonos learned it the hard way. Here's what a sprint that ends with the customer looks like.
customer-led development
Customer-Led Development: Why Every Feature Needs a Customer's Name
Agile tells you how to ship, not who it's for. Why every feature should trace to a real customer name, and what changes when it does.
product-management
The APM Path: Why the Best New PMs Learn to Shut Up First
Most APMs fail the same way: they fall in love with solutions before they understand customers. Here's the customer-led path that avoids it.
product-ops
Product Ops: The Role That Keeps Customer-Led Companies From Breaking at 3 PMs
Most teams think Product Ops is admin or project management. It's the role that keeps customer truth flowing, and the reason it breaks without one.
product-management
The Customer Obsession Test: How to Spot a PM Who Actually Talks to Customers
Every PM candidate claims customer obsession. One interview question separates the ones who practice it from the ones who just say it.
product-management
The Two Types of PMs: How AI Split the Product Manager Role in Half
The generalist PM is gone. AI split the job into two roles with different outputs and different metrics. Here's which one you are, and which one you need.
customer-led development
Stop Speaking for the Customer: The Three-Loop System Behind Customer-Led Development
Every department claims to know what customers want. None can prove it. Here's the three-loop system that gets customer truth straight to decisions.
product-management
You Get What You Measure: The Four Metrics That Kill the Feature Factory
80% of features are rarely or never used. The problem isn't your team, it's your metrics. Here are the four that matter, and what Costco gets right.
customer-led-development
The Names Test: How to Know If Customer-Led Development Is Actually for You
Customer-led isn't for everyone. One question tells you if it's for you: when you commit to a feature, can you name the customers who asked for it?
customer-led development
The 20-Year Customer: The Best Product Advice I Ever Got Came From a Man in an Electric RAV4
A $10B operator gave me one piece of advice at 19. It took me a decade to understand it, and it changed how I build products. Here's why it works.
churn
Churn Is a Choice: Why the Only Acceptable Churn Is Death, Divorce, or Dissolution
We treated churn as weather because building was expensive. AI removed that excuse. Here's the math, and the only three reasons a customer should leave.