customer-led development
Every department claims to know what customers want. None can prove it. Here's the three-loop system that gets customer truth straight to decisions.
product-management
80% of features are rarely or never used. The problem isn't your team, it's your metrics. Here are the four that matter, and what Costco gets right.
customer-led-development
Customer-led isn't for everyone. One question tells you if it's for you: when you commit to a feature, can you name the customers who asked for it?
customer-led development
A $10B operator gave me one piece of advice at 19. It took me a decade to understand it, and it changed how I build products. Here's why it works.
churn
We treated churn as weather because building was expensive. AI removed that excuse. Here's the math, and the only three reasons a customer should leave.
product-discovery
Seven product discovery books for founders and PMs, ranked: who each is for, the one idea worth stealing, and the honest drawback nobody mentions.
the-mom-test
The Mom Test still nails the single customer conversation. But when AI builds a prototype in a weekend, the hard part moves to deciding and following
product-discovery
An honest head-to-head of Teresa Torres's discovery classic and Customer-Led Development, and why AI changes which one your team should read first.
customer-led
63% of execs say customer feedback drives growth ideas. Only 15% use it consistently. One question shows which side of that gap you're on.
customer-led development
Your exit survey says "missing features." The real cause was a promise made five months earlier that nobody tracked. Here's how the gap forms.
customer-led development
Research was insurance against expensive builds. Builds aren't expensive anymore. Here's why shipping to the customer who asked beats a six-week study.
product-management
Engineering time ruled software for 70 years. AI made it cheap. Here's the constraint that replaced it, and why most teams are aiming at the wrong one.