product-management
The Customer Obsession Test: How to Spot a PM Who Actually Talks to Customers
Every PM candidate claims customer obsession. One interview question separates the ones who practice it from the ones who just say it.
Latest
product-management
The Two Types of PMs: How AI Split the Product Manager Role in Half
The generalist PM is gone. AI split the job into two roles with different outputs and different metrics. Here's which one you are, and which one you need.
customer-led development
Stop Speaking for the Customer: The Three-Loop System Behind Customer-Led Development
Every department claims to know what customers want. None can prove it. Here's the three-loop system that gets customer truth straight to decisions.
product-management
You Get What You Measure: The Four Metrics That Kill the Feature Factory
80% of features are rarely or never used. The problem isn't your team, it's your metrics. Here are the four that matter, and what Costco gets right.
customer-led-development
The Names Test: How to Know If Customer-Led Development Is Actually for You
Customer-led isn't for everyone. One question tells you if it's for you: when you commit to a feature, can you name the customers who asked for it?
customer-led development
The 20-Year Customer: The Best Product Advice I Ever Got Came From a Man in an Electric RAV4
A $10B operator gave me one piece of advice at 19. It took me a decade to understand it, and it changed how I build products. Here's why it works.
churn
Churn Is a Choice: Why the Only Acceptable Churn Is Death, Divorce, or Dissolution
We treated churn as weather because building was expensive. AI removed that excuse. Here's the math, and the only three reasons a customer should leave.
product-discovery
The 7 Best Product Discovery Books in 2026 (Ranked, With Honest Drawbacks)
Seven product discovery books for founders and PMs, ranked: who each is for, the one idea worth stealing, and the honest drawback nobody mentions.
the-mom-test
The Mom Test in the AI Era: What Still Works and What Doesn't (2026)
The Mom Test still nails the single customer conversation. But when AI builds a prototype in a weekend, the hard part moves to deciding and following
product-discovery
Continuous Discovery Habits vs Customer-Led Development: Which Book Do You Need in 2026?
An honest head-to-head of Teresa Torres's discovery classic and Customer-Led Development, and why AI changes which one your team should read first.
customer-led
What Customer-Led Actually Means: If You Can't Name Them, You Aren't
63% of execs say customer feedback drives growth ideas. Only 15% use it consistently. One question shows which side of that gap you're on.
customer-led development
The Promise-to-Delivery Gap: Where Churn Quietly Starts
Your exit survey says "missing features." The real cause was a promise made five months earlier that nobody tracked. Here's how the gap forms.