Customer-Led Development: The Complete Table of Contents

The complete chapter list for Customer-Led Development: How to Build What Your Customers Want When AI Can Build Anything by Spencer Shulem.

Want all of it? 26 of these 26 chapters are published free as essays below. The rest are in the book, with every statistic cited. Get Customer-Led Development on Kindle →

The book is built on three systems: the Customer-Led Organization (how customer truth flows through your company), Customer-Led Development (every feature traces to a named customer, every promise is tracked, every loop is closed) and Customer-Led Growth (champions and learning loops).

Before you start

• Preface
• The case for change
• How I got here
• Introduction

The chapters

• Chapter 1: Is this book for you?
• Chapter 2: From story points to tokens
• Chapter 3: Why methodologies fail
• Chapter 4: You get what you measure
• Chapter 5: The survey problem
• Chapter 6: What customer-led actually means
• Chapter 7: The system
• Chapter 8: Two types of PMs
• Chapter 9: What to look for
• Chapter 10: Product ops
• Chapter 11: The APM path
• Chapter 12: Customer-led development
• Chapter 13: The sprint
• Chapter 14: Ship research
• Chapter 15: Promises
• Chapter 16: Customer-led growth
• Chapter 17: Champions
• Chapter 18: Learning loops
• Chapter 19: What to keep, what to kill
• Chapter 20: The first 8 weeks
• Chapter 21: AI makes this possible
• Chapter 22: The pledge

Get the book

Customer-Led Development collects all 26 chapters in order, with the 10-day sprint, the Promise Tracking Board and a week-by-week plan for your first eight weeks. Buy it on Kindle →