jobs-to-be-done
Jobs To Be Done: Why Nobody Actually Wants Your Product
A fast-food chain couldn't sell more milkshakes—until they stopped studying the milkshake and started watching who bought it, and when. That's Jobs to Be Done.
jobs-to-be-done
A fast-food chain couldn't sell more milkshakes—until they stopped studying the milkshake and started watching who bought it, and when. That's Jobs to Be Done.
survivorship-bias
The military wanted to armor the bullet holes. A statistician told them to armor everywhere else. The same mistake is quietly wrecking your product decisions.