book recommendations
If The Mom Test Changed How You Talk to Users, Read These Next
Seven short, blunt product books for people who loved The Mom Test — customer interviews, discovery, and behavior, with no filler.
user behavior
product theory
The Decoy Effect: The Option That Exists to Lose
The medium popcorn was never meant to sell. It was meant to sell the large. Meet the decoy effect—and why it lives on your pricing page.
product theory
The Sunk Cost Fallacy: Why Your Users Stay (and Why That Should Scare You)
Past investment shouldn't influence future decisions, but it always does. How the sunk cost fallacy retains your users — and why the retention it buys you might be a prison, not a product.