Product Theory
The Cobra Effect: Why Your Best Metric Might Be Breeding Snakes
Every incentive creates a game. The Cobra Effect is what happens when it's not the game you wanted—and why your best-looking metric might be the one breeding snakes.
Product Theory
Every incentive creates a game. The Cobra Effect is what happens when it's not the game you wanted—and why your best-looking metric might be the one breeding snakes.
goodharts-law
Set a target, and your team will hit it — often without touching the thing you actually care about. Goodhart's Law explains why every metric you optimize eventually lies to you.