product theory
The Decoy Effect: The Option That Exists to Lose
The medium popcorn was never meant to sell. It was meant to sell the large. Meet the decoy effect—and why it lives on your pricing page.
product theory
The medium popcorn was never meant to sell. It was meant to sell the large. Meet the decoy effect—and why it lives on your pricing page.
pricing psychology
Price isn't a number. It's a story people tell themselves about what something is worth. Here are seven rules — anchoring, decoys, charm pricing, mental accounting — that quietly decide what people buy.