words
3 Stories to Read When You Have to Choose
Three old stories about choosing well: the crossroads, the strawberry on the cliff, and the woman carried across the mud. What they teach about the moment of decision.
words
Three old stories about choosing well: the crossroads, the strawberry on the cliff, and the woman carried across the mud. What they teach about the moment of decision.
mental models
Most product decisions go wrong for reasons that already have names. Here are 12 mental models — what each one is, a concrete product example, and when it quietly lies to you.