product-management
The APM Path: Why the Best New PMs Learn to Shut Up First
Most APMs fail the same way: they fall in love with solutions before they understand customers. Here's the customer-led path that avoids it.
customer-interviews
the-mom-test
The Mom Test in the AI Era: What Still Works and What Doesn't (2026)
The Mom Test still nails the single customer conversation. But when AI builds a prototype in a weekend, the hard part moves to deciding and following
customer-interviews
Books Like The Mom Test: 8 Customer Interview Books to Read Next (2026)
The Mom Test fixes your questions. These eight books cover what comes next: a free primer, a weekly discovery habit, the craft of interviewing, and what to do when your interviews never change the roadmap.