customer-led
Churn Is Optional: Why We're Returning to a Market Square Economy
Some companies keep 9 of 10 customers every year. AI is pushing everyone back to the market square, and companies stuck in the middle will get squeezed.
churn
churn
The 8 Best Books on Reducing Churn in 2026 (Ranked for B2B Teams)
Most churn books fix customer success. The best ones fix what you build. 8 retention books ranked for B2B teams, with honest drawbacks.
customer-led development
The Customer-Led Pledge: Ten Commitments That Make Churn Optional
Your runway is too short to build what nobody wants. Ten commitments that turn customer-led from a slogan into practice, plus a one-year test.
customer-led-development
The Day 1 Gut Check: How Customer-Led Development Starts Tomorrow
You don't need a transformation project to get closer to customers. You need ten churned names, two hours, and one uncomfortable phone call.
customer-led-development
What to Keep, What to Kill: Why Customer-Led Is a Layer, Not a Revolution
You don't have to burn down PLG, sales, or Agile to go customer-led. You replace exactly one thing, and kill four habits. Here's which.
learning-loops
Learning Loops: Why Customer Insight Should Compound, Not Evaporate
A 5-day loop runs 73 times a year. An 8-month loop runs 1.5. Why learning speed, not feature count, is the advantage rivals can't copy.
customer-led development
Customer-Led Development: Why Every Feature Needs a Customer's Name
Agile tells you how to ship, not who it's for. Why every feature should trace to a real customer name, and what changes when it does.
churn
Churn Is a Choice: Why the Only Acceptable Churn Is Death, Divorce, or Dissolution
We treated churn as weather because building was expensive. AI removed that excuse. Here's the math, and the only three reasons a customer should leave.
customer-led development
The Promise-to-Delivery Gap: Where Churn Quietly Starts
Your exit survey says "missing features." The real cause was a promise made five months earlier that nobody tracked. Here's how the gap forms.
product-management
From Story Points to Tokens: The Constraint That Ran Software Just Died
Engineering time ruled software for 70 years. AI made it cheap. Here's the constraint that replaced it, and why most teams are aiming at the wrong one.
survivorship-bias
Survivorship Bias: Why the Best Startup Advice Comes From the Dead
The military wanted to armor the bullet holes. A statistician told them to armor everywhere else. The same mistake is quietly wrecking your product decisions.