anchoring

Anchoring: The First Number Always Wins

A real estate agent shows you an $800,000 house you don't love. The next one is $650,000, and suddenly it's a steal. You're not judging the house. You're judging the first number that entered your head.

pricing psychology

Pricing Psychology: 7 Rules That Actually Change What People Buy

Price isn't a number. It's a story people tell themselves about what something is worth. Here are seven rules — anchoring, decoys, charm pricing, mental accounting — that quietly decide what people buy.